03. A/B Testing
SOLUTION:
- You can use them to decide if a new version of a feature should be launched.
- Companies can use them to test even the smallest changes, such as the color of a button.
- You can use them to decide if you should add a new major feature to your website.
- They’re a form of hypothesis testing.
QUIZ QUESTION::
Choose the correct description for each of the following terms in an A/B test.
ANSWER CHOICES:
|
Term |
Description |
|---|---|
Control |
|
Experiment |
|
Null Hypothesis |
|
Alternative Hypothesis |
SOLUTION:
|
Term |
Description |
|---|---|
|
Experiment |
|
|
Alternative Hypothesis |
|
|
Null Hypothesis |
|
|
Control |